Michael Mink has mastered the art of writing in a manner that is substantive, easy to read, and quotable. That’s the trifecta for putting together a column or essay that gets eyeballs on the page and keeps them there. In his sweet spot – business, sports, and leadership in both – his writing ranks among the best, consistently top notch.
I’ve had the good fortune to be interviewed a few times by Michael about best-selling books that I collaborated on with legendary UCLA Coach John Wooden and San Francisco 49er Super Bowl coach Bill Walsh. I found the experience interesting because there was no free pass, easy questions, or a ‘fluff peace’ approach in his interview. Rather, there was a desire to get at the core of what was written, how it was done and what it meant. Reading the results later in a column when it was published sometimes even gave me new insights on the books – and I was the author.
That’s what a good writer and researcher can do. And Michael does it.